According to Arthur Carmazzi Directive Communication has taken off because it is unique, “There are lots of trainers in the market place and many do a very good job. I feel DC runs parallel with other training as it taps into the different areas of people’s brains, making them more effective and interactive in groups,” Carmazzi says pointing out his Colored Brain concepts are particularly well received as they give people a simple method of learning to better understand each other. “When DC is applied in organizations, you notice a revolutionary shift in how people act and react in groups – communication is opened up and everyone starts playing on the same team. They are aligned,” Carmazzi says adding this is one of the reasons his franchisees have been so successful. “DC is a trained methodology, which is constantly evolving as the franchisees bring their unique elements into play in their training style, overlaying the DC foundations so the training is highly relevant to the full spectrum of group activities.